He[lu]x is a lamp that was conceived with user controllabilty in mind. Different lighting conditions are called for depending on type of activity, time of day and personal preference. This modular system allows each person to build-up and configure the lamp in the way they want - taking into consideration both the overall shape and intensity of light.
The hexagonal modules attach to each other magnetically. Upon contact, electrical current passes through the contact points and lights up the next module. Thus the more modules you assemble, the more light you generate and the brighter it gets.